▶️ Start Here

Welcome! It's nice to have you here.

This page has one purpose: to help you navigate and give you an overview of what you can find here.

I started this publication because I believe founders can achieve more growth if they know how — and without having a large team — even solo. While we often hear about shiny success stories, we rarely see the details behind the growth tactics.

That’s what I’m breaking down.

What can you expect?

My goal is to give you actionable tactics and insights that you can implement in your own startup. You will receive a newsletter in your inbox every week, featuring case studies and growth hacks.

Every other day, you'll also find me posting in the Notes tab here on Substack. So make sure you press the follow button: https://substack.com/@andreasjust

Here, you can find an overview of all the existing content, divided into sections so you can start growing.

Case Studies (See the playbooks behind the growth of other companies and startups)

Stripe’s Multi-Billion-Dollar Sales Funnel: Stripe started by targeting an underserved audience, became the leading payment platform, and is now valued at $91.5 billion → 🔗 here
This Startup Went From $0 to $100M ARR in 12 Months: How AI coding startup Cursor surpassed OpenAI and others to reach $100M ARR in just 12 months — a compelling case study in hypergrowth → 🔗 here
Why HubSpot Is Losing Traffic – And How You Can Avoid the Same Fate: Major companies are losing traffic from traditional search engines due to AI. Here’s why and how to rank in search results in the AI age → 🔗 here
This Startup Went from 10,000 Waitlist Signups to a $400M Valuation: Linear started with a waitlist of 10,000 people for its MVP and became the most beloved tool in its category, reaching a $400M valuation in just 5 years → 🔗 here
Canva's $2 Billion Sales Funnel: With 180 million users and $2 billion in revenue, Canva is one of the most well-known SaaS companies - and likely the most intuitive graphic editor. Here’s how it acquires customers → 🔗 here
Slack’s $3 Billion Growth Strategy: Read how This ONE mechanic was pivotal in helping Slack achieve $3.32 billion ARR and 42 million users → 🔗 here
ClickUp's $278.5M ARR PLG Formula: Read how ClickUp stands out with humorous and educational content, and how its product-led growth model converts freemium users into paying customers → 🔗 here
What Notion's $300M Sales Funnel Looks Like: Read how Notion’s sales funnel works — from acquiring users to converting them into paid customers → 🔗 here
$700M ARR: Inside Figma's Sales Funnel: Read how Figma built its sales funnel and became the most popular tool among designers → 🔗 here
1 in 4 Customers Through Word-of-Mouth: Read how this startup uses an affiliate system to generate customers → 🔗 here
3,000 Clicks with 2 Reddit Posts: Read how this startup drives growth with Reddit and captures demand brilliantly → 🔗 here

Growth Bites (Bite-sized reads with growth hacks you can implement right away)

Boost Conversions with Your Website Footer: Your footer holds the power to enhance user experience, build trust, boost conversions, and support SEO - it's not just a design afterthought → 🔗 here
Are Your Call to Actions Converting? Have you ever really thought about your calls to action? No? Big mistake - using specific and clear calls to action can increase conversion rates by 161% → 🔗 here
Why Most Funnels Suck: If your funnel still starts with "Contact Us" or "Book a Call", you're missing out - and most likely losing potential customers → 🔗 here
86% of All Value Propositions Fail – Make Yours Stick: This simple formula will help you explain your value proposition clearly and ensure your customers are never confused again → 🔗 here
"THIS is what you lose...": This hack from Canva prevents churn → 🔗 here
Make Your Website More Trustworthy: This simple hack increases trust & credibility on your website → 🔗 here
Make Your Website Copy Crystal Clear: Use this simple trick from Notion
→ 🔗 here
Use Figma to Leverage Growth: This startup generates 7,000+ users with a simple Figma plugin → 🔗 here
Meme as a Social Media Strategy: See how this founder consistently goes viral on LinkedIn → 🔗 here

Vibe Marketing (Leverage AI to solo your growth)

How to Prompt for Killer Marketing: Want to use AI for marketing or sales? Then you have to master prompting - otherwise, AI will respond like a confused intern on their first day → 🔗 here
These 4 AI Tools Changed My Marketing: AI isn’t just taking over code - it’s transforming marketing too. I set out to run an entire campaign using only AI tools… and it’s insane → 🔗 here