Are Your Call to Actions Converting?

Have you ever really thought about your calls to action? No? Big mistake - using specific and clear calls to action can increase conversion rates by 161%.

Hi, it’s Andreas, and I’m back with Growth—my newsletter exploring the funnels and growth tactics of today’s top startups.

Let’s talk about call to actions. You know, those sometimes small, sometimes not-so-small buttons on your website designed to drive users to act and turn them into customers.

Optimizing them can really make a difference.

Let’s dive in.

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Most businesses get calls to action (CTA) wrong. They use weak, generic, or vague CTAs on their pages and wonder why users don’t click.

They say things like Submit, Learn More, or Click Here.

But let’s be honest - why should anybody care?

Sure, if the context is right where you placed the CTA, the chances aren’t bad.

But your audience is busy and bombarded with options. And CTAs are responsible for driving action.

Meaning, if your CTA isn’t clear, they’re gone.

The Hack

That’s why you should craft your CTAs in a way that users never have to think twice about clicking it.

Your call to actions should be: