9 Comments
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Jens Stark's avatar

Having different calls-to-action in the same communication may leave customers feeling there is 'too much choice' and making a decision will take longer or result in no action taken at all.

A good rule of thumb is: One objective, one key message, one call-to-action.

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Andreas Just's avatar

Love it -> A good rule of thumb is: One objective, one key message, one call-to-action. That's the key takeaway everyone should remember.

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Stefano Miele's avatar

Nice Andreas, this came at a good time for me. I am working on a client's landing page and the CTAs are a big element of it. Thanks for sharing!

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Andreas Just's avatar

Glad it's helpful! Good luck with your client's landing page. :)

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Stefano Miele's avatar

Thank you good sir

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Karo (Product with Attitude)'s avatar

Great insights, thank you for sharing!

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Andreas Just's avatar

Thanks Karo! Glad it resonates. :)

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Kyle Shepard's avatar

Your CTAs on creating CTAs were very concise and informative. Made me think of some improvements I can make in a few areas. Appreciate you brother

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Andreas Just's avatar

Thanks brother! Glad to hear it is helpful. I appreciate your feedback!

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