9 Comments
User's avatar
Jens Stark's avatar

Having different calls-to-action in the same communication may leave customers feeling there is 'too much choice' and making a decision will take longer or result in no action taken at all.

A good rule of thumb is: One objective, one key message, one call-to-action.

Andreas Just's avatar

Love it -> A good rule of thumb is: One objective, one key message, one call-to-action. That's the key takeaway everyone should remember.

Stefano's avatar

Nice Andreas, this came at a good time for me. I am working on a client's landing page and the CTAs are a big element of it. Thanks for sharing!

Andreas Just's avatar

Glad it's helpful! Good luck with your client's landing page. :)

Stefano's avatar

Thank you good sir

Karo (Product with Attitude)'s avatar

Great insights, thank you for sharing!

Andreas Just's avatar

Thanks Karo! Glad it resonates. :)

Kyle Shepard's avatar

Your CTAs on creating CTAs were very concise and informative. Made me think of some improvements I can make in a few areas. Appreciate you brother

Andreas Just's avatar

Thanks brother! Glad to hear it is helpful. I appreciate your feedback!