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Martin's avatar

This framework is pure gold. Too many startups focus on features instead of outcomes, leaving customers confused. A strong value proposition should pass the “would my grandma understand this?” test. If not, simplify it.

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Karo (Product with Attitude)'s avatar

💯 on the XYZ. The best value propositions cut through the noise and answer "What's in it for me" within seconds. Too often, PMs get caught up in listing every shiny feature, turning the value proposition into a tongue twister.

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