This framework is pure gold. Too many startups focus on features instead of outcomes, leaving customers confused. A strong value proposition should pass the “would my grandma understand this?” test. If not, simplify it.
💯 on the XYZ. The best value propositions cut through the noise and answer "What's in it for me" within seconds. Too often, PMs get caught up in listing every shiny feature, turning the value proposition into a tongue twister.
A famous Swedish poet, Esais Tegner, once said: "The obscurely spoken is the obscurely thought". To your point, brevity forces clarity, and a lack of it might indicate that the business person hasn't thought through the value proposition in the first place. Great post, Andreas!
Great article. Here's a point you could add to make the proposition more appealing. After you write the value proposition, it has to be tested for customer interest.
ex. We sell oxygen to regular people so they can breathe normally. vs
We sell oxygen to hostpitals to help patients breathe normally.
This framework is pure gold. Too many startups focus on features instead of outcomes, leaving customers confused. A strong value proposition should pass the “would my grandma understand this?” test. If not, simplify it.
I really love it. You almost can't miss being clear in your value prop. And yes haha the grandma test - it's what everyone should have in mind.
💯 on the XYZ. The best value propositions cut through the noise and answer "What's in it for me" within seconds. Too often, PMs get caught up in listing every shiny feature, turning the value proposition into a tongue twister.
Exactly… most value props are so over engineered and the worst thing is that it confuses the reader so much
🐐
A famous Swedish poet, Esais Tegner, once said: "The obscurely spoken is the obscurely thought". To your point, brevity forces clarity, and a lack of it might indicate that the business person hasn't thought through the value proposition in the first place. Great post, Andreas!
Thank you, great it resonates Jens! Thinking through and formulating the value proposition sounds easy, but it's actually hard work.
Great article. Here's a point you could add to make the proposition more appealing. After you write the value proposition, it has to be tested for customer interest.
ex. We sell oxygen to regular people so they can breathe normally. vs
We sell oxygen to hostpitals to help patients breathe normally.
You can guess which one sells :)
You are right Mayur. A good value proposition requires testing and iteration - like a product.
This post is packed with value! Thank you for outlining it so well 🎯