How to Prompt for Killer Marketing

Want to use AI for marketing or sales? Then you have to master prompting - otherwise, AI will respond like a confused intern on their first day.

Hi, it’s Andreas, and I’m back with Growth (one day later than usual because of Easter - sorry friends 🐰) — my newsletter that dives deep into the funnels and growth tactics of today’s top startups and gives tips on how to solo your marketing with AI.

Today, I want to dive into a topic that everyone in the business world has to learn—and one that will significantly make your life easier if you can master it. I’m talking about prompting and how I use it to create killer marketing content and collateral.

So, let’s jump in.

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A couple of days ago, OpenAI released GPT-4.1 - OpenAI’s new model (not available in ChatGPT yet).

At the same time, the company published a blog article called “GPT-4.1 Prompting Guide”. It breaks down how to get the best results from your work with AI.

While the article looks pretty technical, I came across Greg Isenberg’s summary of it, which sums it up in an easy-to-digest way.

Most of what you’ll read here already applies to the models we’re currently working with.

But when I look at my own use cases, it still feels like a few pieces are missing, especially when it comes to using it for marketing.

So, I thought I’d share my two cents on how I prompt to create killer marketing.

How to Prompt For Marketing

I want to make one thing clear from the beginning: