The Growth Diary

What Does Personal Branding Even Mean?

Personal branding is changing - and THIS is where it might be heading

Jun 11 • Andreas Just

5

You Don't Need a Vision to Succeed

Why most successful founders started with a direction, not a vision.

Jun 9 • Andreas Just

5

The Big Mistake AI Startups Are Doing

About scaling startups, making sense of AI and things they don't teach in business school.

Jun 4 • Andreas Just

23

5

1

The Magic AI Moment

We are chasing the next “WTF” moment instead of using AI efficiently

Jun 1 • Andreas Just

4

2

May 2026

Funding Is Decreasing… And That’s a Good Thing.

Startup funding rounds are declining - and this is a positive signal for the ecosystem.

May 28 • Andreas Just

31

15

Most AI Agents Fail

And it's not the AI's fault - it's the mess we're feeding it.

May 25 • Andreas Just

7

Why AI Can't Find You

For being visible today, one channel isn’t enough anymore. The requirements have changed, but so have the possibilities to accelerate content creation…

May 21 • Andreas Just

7

2

Finding A Niche is Overrated

And why sharing your own perspective is your best niche

May 18 • Andreas Just

10

4

March 2026

"Any brand that isn’t using AI will fall behind, not because of branding, but because of how quickly others are accelerating" with Andreas…

💬 AI month: Andreas Just from newsletter, AI X Growth is our new Marketing Buddy.

Published on Your Branding Letter • Mar 14

February 2026

The AHA Moment is Dead

AI didn't kill it. It replaced it with something better. Here's what you're optimizing for now.

Feb 22 • Andreas Just

14

2

2

1 Tweet. 750 Signups.

How to successfully step out of "stealth mode" and get users onto your waitlist.

Feb 15 • Andreas Just

11

2

How to 10x Your User Acquisition - For Free

All hyper-growth companies build this. And you can do it too. For free.

Feb 11 • Andreas Just

9