Build Your Scalable Growth System

Stop revenue leaks by building the systems that make marketing, sales, and data work together.

Growing a company is hard.

But growing it with messy CRM data, scattered funnels, and marketing and sales working in silos?

Even worse.

From the outside, fast-growing companies look like they “figured it out.”
Great campaigns. Brilliant strategy. Explosive growth.

But that’s never the truth.

Behind every predictable revenue engine you see, there are years of rebuilding broken pipelines, fixing handoff gaps, re-architecting CRMs, stitching data back together, and designing the systems that actually move people from interest to revenue.

The problem is:
You only see the shiny outcome.
You never see the machinery under the surface.

So that’s what I’m here to change.

If you’ve ever wondered why some teams scale effortlessly while others drown in chaos, or why some funnels convert while yours leak at every stage, or how “real” growth systems actually look behind the scenes:

It’s time to pull back the curtain.

My Mission

My mission is to turn messy, disconnected marketing and sales setups into clear, scalable growth systems that companies can finally rely on.

And here’s what you’ll find on my Substack:

1. Case Studies: I pick one company every (other) week and create in-depth case studies where we break down funnels and growth systems - step-by-step and hands-on.

2. Other: From time to time, you’ll get personal growth-related topics, opinions, and current events from the growth, marketing, and sales world — or thoughts that keep me thinking.

The List

Inside the Growth System

1. How to Generate High-Quality Leads with Stripe’s Ad Playbook: Breaking down the complete system behind Stripe’s ad tactic - and how we rebuilt it for our business → 🔗 here

2. Behind the Scenes of a $40 Million Growth Loop: How VEED’s Tiny Watermark Became a $40 Million Growth Engine → 🔗 here

3. Stripe’s Multi-Billion-Dollar Sales Funnel: Stripe started by targeting an underserved audience, became the leading payment platform, and is now valued at $91.5 billion → 🔗 here

4. This Startup Went From $0 to $100M ARR in 12 Months: How AI coding startup Cursor surpassed OpenAI and others to reach $100M ARR in just 12 months — a compelling case study in hypergrowth → 🔗 here

5. Why HubSpot Is Losing Traffic – And How You Can Avoid the Same Fate: Major companies are losing traffic from traditional search engines due to AI. Here’s why and how to rank in search results in the AI age → 🔗 here

6. This Startup Went from 10,000 Waitlist Signups to a $400M Valuation: Linear started with a waitlist of 10,000 people for its MVP and became the most beloved tool in its category, reaching a $400M valuation in just 5 years → 🔗 here

7. Canva's $2 Billion Sales Funnel: With 180 million users and $2 billion in revenue, Canva is one of the most well-known SaaS companies - and likely the most intuitive graphic editor. Here’s how it acquires customers → 🔗 here

8. Slack’s $3 Billion Growth Strategy: Read how This ONE mechanic was pivotal in helping Slack achieve $3.32 billion ARR and 42 million users → 🔗 here

9. ClickUp's $278.5M ARR PLG Formula: Read how ClickUp stands out with humorous and educational content, and how its product-led growth model converts freemium users into paying customers → 🔗 here

10. What Notion's $300M Sales Funnel Looks Like: Read how Notion’s sales funnel works — from acquiring users to converting them into paid customers → 🔗 here

11. $700M ARR: Inside Figma's Sales Funnel: Read how Figma built its sales funnel and became the most popular tool among designers → 🔗 here

12. 1 in 4 Customers Through Word-of-Mouth: Read how this startup uses an affiliate system to generate customers → 🔗 here

13. 3,000 Clicks with 2 Reddit Posts: Read how this startup drives growth with Reddit and captures demand brilliantly → 🔗 here

Other

1. Boost Conversions with Your Website Footer: Your footer holds the power to enhance user experience, build trust, boost conversions, and support SEO - it's not just a design afterthought → 🔗 here

2. Are Your Call to Actions Converting? Have you ever really thought about your calls to action? No? Big mistake - using specific and clear calls to action can increase conversion rates by 161% → 🔗 here

3. Why Most Funnels Suck: If your funnel still starts with "Contact Us" or "Book a Call", you're missing out - and most likely losing potential customers → 🔗 here

4. 86% of All Value Propositions Fail – Make Yours Stick: This simple formula will help you explain your value proposition clearly and ensure your customers are never confused again → 🔗 here

5. "THIS is what you lose...": This hack from Canva prevents churn → 🔗 here

6. Make Your Website More Trustworthy: This simple hack increases trust & credibility on your website → 🔗 here

7. Make Your Website Copy Crystal Clear: Use this simple trick from Notion
   → 🔗 here

8. Use Figma to Leverage Growth: This startup generates 7,000+ users with a simple Figma plugin → 🔗 here

9. Meme as a Social Media Strategy: See how this founder consistently goes viral on LinkedIn → 🔗 here

10. These 4 AI Tools Changed My Marketing: AI isn’t just taking over code - it’s transforming marketing too. I set out to run an entire campaign using only AI tools… and it’s insane → 🔗 here