Re-engineering the sales funnel by using more interactive and self-servicing sales techniques will not only lead to higher sales conversion, it will also have a down-stream impact on the rest of the customer lifecycle.
Product adoption, usage and customer attrition are likely to perform better if the initial sale came from a customer who approached proactively and was engaging actively with the product during the sales process, as opposed to being a passive participant/receiver of a sales pitch.
Excellent advice in this article Andreas, I hope people are listening. Enjoy Thailand!
Thank you Jens! Couldn’t agree more - when the customer pushes proactively towards the sale it is always the best .. you just have to create the way for it!
Re-engineering the sales funnel by using more interactive and self-servicing sales techniques will not only lead to higher sales conversion, it will also have a down-stream impact on the rest of the customer lifecycle.
Product adoption, usage and customer attrition are likely to perform better if the initial sale came from a customer who approached proactively and was engaging actively with the product during the sales process, as opposed to being a passive participant/receiver of a sales pitch.
Excellent advice in this article Andreas, I hope people are listening. Enjoy Thailand!
Thank you Jens! Couldn’t agree more - when the customer pushes proactively towards the sale it is always the best .. you just have to create the way for it!
Thank you 🙏🏼
100%. Nobody wants to 'book a call' just to see if a tool is useful. If your funnel is basically a gated sales pitch, you’re bleeding leads.
I couldn't have put it better - it's the worst thing you can do, and yet startups are still doing it.