8 Comments
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Hugo Acosta's avatar

Solid content, out f curiosity would you consider a Newsletter a startup? Or do you feel that term is better suited for an entity that sells a good or service?

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Andreas Just's avatar

Thanks, man! Hmm, good question—I’ve never really thought about it.

I’d say, if you go by definition, then no. But if not, the real question is: what is your newsletter for? Is it just a hobby, or do you want to turn it into a business?

If it’s the latter, then yes, I’d say it’s a startup.

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Wyndo's avatar

For those who nailed their product on PH, adding PH badge on hero section of homepage could be easiest hack to make people try your product! Easy win!

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Andreas Just's avatar

Agree! And it doesn't even have to be a PH logo. Testimonials, 5-star ratings, etc. in the header are often enough.

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Jens Stark's avatar

Your point about using testimonials is a great idea to build trust and ultimately fuel growth!

Customer testimonials can be hard to secure, particularly in the B2B space, although carries a lot of weight if the endorsement is coming from a well-known brand.

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Andreas Just's avatar

That's it, thanks Jens!

We once did an A/B test with and without testimonials and testimonials from unknown companies and well-known companies - the result was yes, testimonials had better results, but it was irrelevant whether they came from well-known companies 😃 Marketing...

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Martin's avatar

Great insight, Andreas! With tools like Replit and V0, anyone can launch a site in minutes. As startups flood in, trust will be the real differentiator. Nailing the above-the-fold section isn’t optional. It’s how you prove you’re legit from the start.

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Andreas Just's avatar

Thank you, Martin! I agree—more startups and products are being launched than ever before. Trust and credibility will become the new currency, so I would focus on building them right from the start.

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