This was such a good reframing of virality. Most people chase the “hit-a-nerve and go viral” moment (likes, shares, followers) but that’s not the kind of virality brands can rely on.
Product virality = growth leverage.
If there’s no sharing loop embedded into the product, growth ends up depending on ads, constant content, sales outreach, influencers, partnerships and that’s exhausting + expensive.
Loved how you broke it down into a repeatable system (loop, coefficient, cycle time). The real win is designing something users naturally want to share because it makes them look good, feel something, or creates a moment worth spreading.
Really solid breakdown here. The part about turning users into heroes of their own story is spot-on, reminds me of when I first got hooked on producthunt just becuase I wanted that little badge. The loop you described with Lovable is basically what alot of startups miss, they build cool stuff but forget thet people need a reason to talk about it beyond just 'good product.'
That’s true - I’ve seen this a lot as well. Many startups are so focused on building and adding nice features that they completely forget about distribution. But it’s funny that Product Hunt badges worked on you, haha.
Really enjoyed this breakdown and learning about this perspective! Thanks so much for sharing this.
Thank you!!!
This was such a good reframing of virality. Most people chase the “hit-a-nerve and go viral” moment (likes, shares, followers) but that’s not the kind of virality brands can rely on.
Product virality = growth leverage.
If there’s no sharing loop embedded into the product, growth ends up depending on ads, constant content, sales outreach, influencers, partnerships and that’s exhausting + expensive.
Loved how you broke it down into a repeatable system (loop, coefficient, cycle time). The real win is designing something users naturally want to share because it makes them look good, feel something, or creates a moment worth spreading.
Thank you, I appreciate it! And yes, giving your users something worth sharing is how you accelerate word-of-mouth.
Really solid breakdown here. The part about turning users into heroes of their own story is spot-on, reminds me of when I first got hooked on producthunt just becuase I wanted that little badge. The loop you described with Lovable is basically what alot of startups miss, they build cool stuff but forget thet people need a reason to talk about it beyond just 'good product.'
That’s true - I’ve seen this a lot as well. Many startups are so focused on building and adding nice features that they completely forget about distribution. But it’s funny that Product Hunt badges worked on you, haha.