Love what they do with SEO especially the one with colors and targeting competitor keywords. I find many SaaS could benefit with targeting keywords with specific use case based on their products.
I agree, a lot to improve on their pricing page. It’s missing a lot of potential there!
Great content! Regarding the point you make about purchasing decisions in B2B environments and how multiple touch-points are often needed.
It might be worth considering also that when dealing with other businesses and larger corporates the decision-maker might not be one person, but potentially a small group of people.
I agree that you often need to convince the entire buying center ... and probably every one of them who decides there needs multiple touch points, which adds up to a lot in B2B.
Great post!
Love what they do with SEO especially the one with colors and targeting competitor keywords. I find many SaaS could benefit with targeting keywords with specific use case based on their products.
I agree, a lot to improve on their pricing page. It’s missing a lot of potential there!
Thanks Wyndo! 🙏🏼
Agree - this is what SEO should focus on in 2025. This is where Google is not already saturated
Valuable stuff, thanks for sharing.
Already subscribed!!
Thank You! Much appreciated :)
Great content! Regarding the point you make about purchasing decisions in B2B environments and how multiple touch-points are often needed.
It might be worth considering also that when dealing with other businesses and larger corporates the decision-maker might not be one person, but potentially a small group of people.
I agree that you often need to convince the entire buying center ... and probably every one of them who decides there needs multiple touch points, which adds up to a lot in B2B.