Use This to Make Your Website Copy Crystal Clear

Learn from Notion how to simplify your website and drive more conversions.

Hi, it’s Andreas, and I’m back with Growth, my newsletter that dives into the funnels and growth tactics of today’s top startups. With the start of 2025, I’ve decided to introduce another format called Growth Bites.

In addition to my funnel breakdowns, here we will have a look at easy-to-implement growth hacks from today’s top startups in 1-minute reads that you can copy to improve your business right away.

This format will alternate weekly with the funnel breakdowns in the newsletter.

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Creating clear copy that doesn’t confuse your users is challenging, especially if your solution addresses multiple use cases.

So, the question is: how can you solve this?

For that, we’re looking at Notion. Notion is a highly versatile tool with countless use cases, and it excels at solving this exact problem.

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The Hack

When we look at Notion’s website, we see how the company simplifies the decision-making process for its users.

In sections where the tool is explained, Notion adds logos of well-known tools that can be replaced by Notion's features.

Source: Notion

Source: Notion

Source: Notion

The Result

This approach makes the website much more intuitive for users. It eliminates guesswork and makes the copy even clearer—meaning no confusion at all.

It helps by showing how the product compares to competitors and highlighting its unique strengths.

This simple trick can significantly improve a website’s copy and, ultimately, its conversion rate.

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Takeaway

When creating your website or landing page, make it as easy as possible for users to understand your value.

By adding sections that reference well-known tools - like Notion does, you can highlight your advantages and make your offering stand out.

That’s it for today’s Growth Bite—see you next week!

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