"THIS is what you lose..."

Loss aversion is one of the most powerful tools for reducing churn. This hack demonstrates how Canva prevents users from unsubscribing.

Are you struggling with churn?

It can be one of the most challenging problems a tool business faces, especially since acquiring a new customer is 5 to 7 times as costly as retaining an existing one.

Fortunately, there are a few levers we can pull in our growth strategy to reduce it.

Here is how.