Impressive statistic from your case-study: "According to the founder, 1 out of 4 customers comes from word-of-mouth." This is another good reason for companies to pay attention to their post-sales practices and the existing customer base.
Agree Jens! Far too few pay attention to this, even though there is so much potential for user acquisition - the problem is that if you do a poor job, you have the same effect, but in a negative way.
Super in-depth analysis, thanks for breaking this down!
Glad you like it, Wyndo!
Impressive statistic from your case-study: "According to the founder, 1 out of 4 customers comes from word-of-mouth." This is another good reason for companies to pay attention to their post-sales practices and the existing customer base.
Agree Jens! Far too few pay attention to this, even though there is so much potential for user acquisition - the problem is that if you do a poor job, you have the same effect, but in a negative way.