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Jens Stark's avatar

Adding to your sales and growth funnel, also what comes to mind is customer acquisition via partnerships. Substack itself is an example of this where Stripe card payments are already integrated into the publishing platform and the customer journey to switch this on is smooth.

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Andreas Just's avatar

Ah yes! Thanks for adding Jens - of course that's a huge part. Will include it.

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Martin's avatar

This is such a masterclass in developer-led growth. Stripe made developers feel like the heroes of the story.

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Andreas Just's avatar

Yes!!! and I love everything about it.

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