There has not been effective Marketing without digital technologies in the past decade - and it’s a similar shift to AI now. Every strategy needs to consider this and competences need to be developed.
Important to note is, that it does not mean that other expertise are not required any more. They are complementing each other.
The horizontal bar is AI fluency. The vertical depth is knowing how to make it useful in your specific domain.
Breadth without depth is just playing with tools. Depth without breadth is missing the moment.
I wrote about what tasks to stop doing before you even start with AI: https://vivander.substack.com/p/five-tasks-you-should-stop-doing
There has not been effective Marketing without digital technologies in the past decade - and it’s a similar shift to AI now. Every strategy needs to consider this and competences need to be developed.
Important to note is, that it does not mean that other expertise are not required any more. They are complementing each other.
Spot on! 👏
Exactly… AI accelerates other expertises
Thank you so much for this edition Andreas !!
I am a junior marketer and found this very incredibly useful… i think i need to work more towards API integration….
Really appreciate this edition!
Thank you Irene! Appreciate it :) hope that helps and yes I only can recommend to dive deeper in this topics!
I look forward to more articles aimed at junior marketers !! would be so usefulll :D