I'm testing LinkedIn Ads this week, for the second time this year. It's similar to your case with Boost organic posts.
The first time I Boost 3 campaigns, it cost me $1K - no direct results (free trial), but after about two months I noticed that some sectors started buying the Bybrand - Accounting companies, Realtors & Real Estate, HR.
Well, I don't know exactly if these clients came through LinkedIn (branding), but this month I'm running the campaign again, and now with new sectors. All directing to the blog.
It's difficult to monitor the source of the client after a few months have passed. By looking at the data manually, I noticed this change. Of course, these clients may have come directly from the blog via SEO, nothing related to LinkedIn, but who knows?
It could be that the first touchpoint was from this boosted campaign.. true, these days you never know, and it's even more difficult to attribute, as the customer journey is less linear than ever.
Have you thought about using Meta instead and building a retargeting campaign? Depending on the target audience, of course, but it might be more effective with a $1k ad budget. LinkedIn is the Rolls-Royce of ad platforms and is super expensive until you see real results.
I'm testing LinkedIn Ads this week, for the second time this year. It's similar to your case with Boost organic posts.
The first time I Boost 3 campaigns, it cost me $1K - no direct results (free trial), but after about two months I noticed that some sectors started buying the Bybrand - Accounting companies, Realtors & Real Estate, HR.
Well, I don't know exactly if these clients came through LinkedIn (branding), but this month I'm running the campaign again, and now with new sectors. All directing to the blog.
It's difficult to monitor the source of the client after a few months have passed. By looking at the data manually, I noticed this change. Of course, these clients may have come directly from the blog via SEO, nothing related to LinkedIn, but who knows?
It could be that the first touchpoint was from this boosted campaign.. true, these days you never know, and it's even more difficult to attribute, as the customer journey is less linear than ever.
Have you thought about using Meta instead and building a retargeting campaign? Depending on the target audience, of course, but it might be more effective with a $1k ad budget. LinkedIn is the Rolls-Royce of ad platforms and is super expensive until you see real results.